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Book Overview Sample Sections Table of Contents

Naming & TM Selection Book | Table of Contents

# Title
I. INTRODUCTION
II. CAUTIONS/DISCLAIMERS
III. METHODS
1 START EARLY
2 PATIENCE AND DILIGENCE
3 FLEXIBILITY
4 PRODUCT QUALITIES
5 COMPANY STORY
6 COMPUTER PROGRAMS WHICH GENERATE NAMES
7 ONLINE DATABASES
8 REFERENCE BOOKS
9 NAME SELECTION COMPANIES
10 TRADEMARK AND TRADE NAME SEARCHES
11 ONLINE SEARCH ENGINES
12 "TWEAKING" MARKS
13 FOREIGN AND INTERNATIONAL SEARCHES
14 TRIAL USES OF MARK
15 FOCUS GROUPS
16 INTRA-COMPANY SELECTION
17 TEST MARKETING
18 CONSUMER AND EMPLOYEE PARTICIPATION; NAMING CONTESTS
19 CONSUMER CHOICE
20 EXTRAMURAL, OUTSIDE FEEDBACK
21 SOURCE OF MARKS; PERSONNEL
22 BUYING SOMEONE ELSE'S MARK
23 LICENSED MARKS
24 CONSENT AGREEMENTS
25 EXPIRED AND CANCELLED REGISTRATIONS
26 OTHER ABANDONED MARKS
27 FOREIGN MARKS
28 PLAYING OFF ANOTHER'S MARK
29 INVENTORY OF INDUSTRY MARKS
30 SEMANTIC POSITIONING
31 COMPETITIVE ANALYSIS
32 INVENTORY OF RESTRICTIONS
33 CHOOSING THE KIND OF MARK
34 APPROPRIATE REGISTRATIONS
35 SELECTION CHART
36 FOREIGN REGISTRATIONS
37 CREATIVITY
38 LATERAL THINKING
39 TRANSMUTATIONAL THINKING.
40 ANALYTIC THINKING
41 ANALOGIES
42 RE-DEFINITION
43 ORDER OF SELECTION
44 POST SELECTION BRANDING.
IV. GENERAL CONSIDERATIONS
45 SIMILAR MARKS
46 AVOIDANCE OF CONFLICTING MARKS
47 SELECTION OF MULTIPLE MARKS
48 SOUND OF YOUR MARK
49 AUDIBILITY
50 PHONETIC MARKS
51 FIXED PRONUNCIATION
52 LEGIBLE MARKS
53 EASY-TO-PRONOUNCE WORDS
54 BEST SPELLING
55 WORD MARK APPEARANCE
56 TEXTUAL VISIBILITY
57 DOMINANCE
58 WORD ORDER
59 WORD DIVISION OR COMBINATION
60 WORD MARK STYLIZATION
61 FONT/TYPEFACE
62 VISUAL AND GRAPHIC POSSIBILITIES
63 MATCHING WORD WITH DESIGN
64 SLOGAN POSSIBILITIES
65 NICKNAME POTENTIAL
66 ADAPTABLE MARKS
67 STIMULATING AND CALMING MARKS
68 MEMORABLE MARKS
69 EASY-TO-REMEMBER MARKS
70 HUMOROUS MARKS
71 METAPHORS
72 DILUTION
73 TIMING FACTORS
74 LONG-LASTING MARKS
75 TIME FACTORS AND CONNOTATIONS
76 SOCIAL TRENDS
77 PRODUCT EXPANSION AND CONTRACTION
78 SOLIDITY, MASS, AND INERTIA
79 VELOCITY; FLEXIBILITY
80 GOOD OR PLEASANT CONNOTATIONS
81 INAPPROPRIATE MARKS
82 UNINTENDED REFERENCES; MALAPROPISMS
83 METAPHORIC CONSISTENCY
84 ADVERTISING COSTS
85 INTERNET USAGE
86 ADJECTIVAL MARKS
87 BUSINESS RESOURCES
88 PROTECTION COSTS
89 WORD ORIGINS
90 PROBLEMS IN OTHER LANGUAGES
91 GLOBALLY PALATABLE MARKS
92 INTERNATIONAL USE OF ENGLISH WORDS
93 INTERNATIONAL ADAPTABILITY
94 INTERNATIONAL LEGAL CONSIDERATIONS
95 VIRTUAL WORLDS
96 WORDS WITH MANY SYLLABLES
97 SHORTER MARKS
98 PARSIMONIOUS MARKS
99 CUSTOMER BASE
100 CUSTOMER SELF-EXPRESSION
101 GENDER CONSIDERATIONS; MASCULINE/FEMININE/NEUTER
102 SOCIAL STATUS, VOCABULARY, AND PROPRIETY LEVELS
103 MULTI-LEVEL MARKET CONSIDERATIONS
104 CONSUMER MARKS VS. "TRADE" MARKS
105 PRICING.
106 USER OF MARK
107 ENTIRE TRADEMARK PROGRAM; TRADEMARK ARCHITECTURE AND NOMENCLATURE
108 TRADEMARK FAMILIES
109 TRADEMARK THEMES
110 SALABILITY
111 PLURALITY OF MARKS; MULTIPLE MARKS FOR THE SAME PRODUCT
112 MULTIPLE MARKS FOR CLOSELY RELATED COMPETITIVE PRODUCTS
113 RELATIONSHIP OF MARK'S OWNER TO PRODUCT
114 RELATIONSHIP TO CONTIGUOUS MARKS
115 CONNECTIONS WITH OTHER ASPECTS OF YOUR BUSINESS; TELEPHONE NUMBERS
116 PATENT CONSIDERATIONS
117 TRADE SECRETS
118 RELATIONSHIP TO YOUR BUSINESS
119 THE RIGHT IMPRESSION AS TO BUSINESS FOCUS AND FORM
120 BUSINESS SELF-EXPRESSION
121 AESTHETIC DECISION
122 RESONANCE
123 MARKS WITH MEANING
124 LINKS WITH FOLKLORE AND CULTURAL FIGURES
125 SPIRITUAL CONTENT
126 MAGIC
127 SUBCONSCIOUS, SUBLIMINAL ASSOCIATIONS
128 ALPHABETICAL POSITION OF MARK
129 TYPING AND KEYBOARD CONSIDERATIONS
130 INTERNET CONSIDERATIONS
131 DOMAIN NAME AVAILABILITY
V. SUBJECT MATTER
132 FANCIFUL, CAPRICIOUS MARKS
133 ARBITRARY MARKS
134 SUGGESTIVE MARKS
135 DESCRIPTIVE MARKS
136 INTER-CATEGORY OR HYBRID MARKS
137 GEOGRAPHICALLY DESCRIPTIVE MARKS
138 PLACE NAMES; TOPONYMS
139 ADDRESSES
140 CULTURAL ICONS; LANDMARKS
141 QUALITY DESIGNATIONS
142 GENERIC DESIGNATIONS
143 SURNAMES
144 FIRST NAMES
145 MIDDLE NAMES AND NICKNAMES
146 FULL NAMES
147 OTHERS' NAMES
148 HISTORIC NAMES
149 NAMES FROM FICTION
150 MYTHOLOGICAL NAMES
151 ASTRONOMICAL NAMES
152 LEGENDARY NAMES
153 GROUP NAMES
154 EPONYMS
155 ACRONYMS, BACRONYMS, AND INITIALS
156 ABBREVIATIONS
157 EXTRACTIONS
158 NOMINATIVES AND GENITIVES
159 PLURALS AND SINGULARS
160 SUFFIXES AND PREFIXES
161 FIRST LETTERS OF MARKS.
162 LAST LETTERS OF MARKS
163 OMITTED LETTERS AND TELESCOPED MARKS
164 DECAPITATIONS
165 ADDED LETTERS
166 CHANGED LETTERS
167 REPLACED LETTERS: SYMBOLS INSTEAD OF LETTERS
168 INFREQUENTLY-USED LETTERS
169 TRITE USE OF LETTERS; MISSPELLED WORDS
170 VOWEL SOUNDS
171 EUPHONY AND CACOPHONY
172 REBI
173 ADD-ONS
174 COMPOSITE MARKS
175 COMBINED WORDS
176 COMBINATION/BLENDED WORDS; PORTMANTEAUS
177 DUAL MEANING COMPOSITES
178 REVERSED LETTERS OR WORDS
179 BACKWARDS/FLIPPED LETTERS
180 CHIASMUS.
181 ANAGRAMS.
182 ALPHABETIC/NUMERIC ANALOGS AND TRANSMUTATIONS
183 PALINDROMES
184 NUMBERS, NUMERIC DEVICES, CURRENCY SYMBOLS, AND ALPHANUMERIC MARKS.
185 OTHER ALPHABETS AND NUMERALS.
186 PUNCTUATION.
187 MARKS WITH DIACRITICAL SYMBOLS.
188 UPPER AND LOWERCASE LETTERING.
189 INTERNET DOMAIN NAMES.
190 TITLES.
191 CLASSICAL ROOTS.
192 FOREIGN LANGUAGE TERMS.
193 TRANSLATIONS.
194 ANGLICIZED WORDS AND NAMES.
195 INCONGRUOUS MARKS; MULTI-LANGUAGE MARKS.
196 COLLOQUIALISMS, SLANG AND IDIOMS
197 OBSCURE WORDS.
198 PUNS ON WORDS.
199 DOUBLE ENTENDRE
200 PARODIES
201 RHYMES AND SEMI-RHYMES
202 ALLITERATION
203 RHYTHMIC MARKS
204 TAUTONYMS; REDUPLICATED WORD
205 RICOCHET WORDS
206 COLORS IN WORD MARKS
207 SOUNDING LIKE THE PRODUCT; ONOMATOPOEIA
208 PRODUCT COMPONENT MARKS
209 LOOKING LIKE THE PRODUCT
210 DIMINUTIVES
211 EXPERIENTIAL, EVOCATIVE MARKS
212 REIFICATION OF VERBS; AGENTIVE WORDS AND GERUNDS
213 NOUN MARKS
214 VERB MARKS
215 PURE ADJECTIVES
216 ADVERBS
217 OTHER PARTS OF SPEECH; CONJUNCTIONS, PREPOSITIONS, AND ARTICLES
218 MIXED METAPHORS; OXYMORONS
219 METONYMS
220 HOMONYMS; SOUNDALIKES
221 SYNONYMS
222 ANTONYMS
223 CONTRONYMS
224 MULTIPLE MEANINGS; HOMOGRAPHS, HETERONYMS, AND CAPITONYMS
225 BODY PARTS
226 ANIMAL MARKS; THERONYMS
227 LITERARY OR COMMONLY-USED EXPRESSIONS
228 NEWLY-DEVISED SLOGANS AND PHRASES
229 TAGLINES
230 MISSION MARKS
231 ACTION MARKS
232 SERENDIPITY; SELF-CONNECTED MARKS
233 MISCELLANEOUS SUBJECT MATTER
234 PRESCRIBED FORMAT MARKS; CALL LETTERS
235 MISCELLANEOUS STATE MARKS
VI. DESIGN MARKS
236 DESIGN GOALS
237 DESIGN FACTORS
238 DESIGN SELECTION PROCESS
239 ENERGY FLOW AND FENG SHUI
240 VISUAL ACTIVITY
241 SYMMETRY
242 ANOMALY
243 BALANCE
244 ORIENTATION
245 MOVEMENT AND ROTATION
246 GRAVITY
247 PERCEPTIBILITY
248 DENSITY; CONCENTRATION
249 ANGULAR VS. CURVED
250 LOCATION
251 SIZE; SCALABILITY
252 3-D EFFECTS
253 4-D EFFECTS
254 TEXTURE
255 REPRODUCTION QUALITY
256 BLACK-AND-WHITE USAGE
257 BLACK-AND-WHITE REPRODUCTION
258 GRAYSCALE VALUES, STIPPLING, AND SHADING
259 MEDIA OF USE
260 ELECTRONIC DESIGNS
261 CHANGEABLE DESIGNS
262 PRODUCT/DESIGN CONGRUENCE
263 FORM OF EXPRESSION
264 SIMPLER DESIGNS
265 GEOMETRIC DESIGNS
266 PICTORIAL DESIGNS
267 DESCRIPTIVE DESIGNS
268 QUASI-FUNCTIONAL DESIGNS
269 COPYRIGHTABILITY
270 DESIGN SUBJECT MATTER
271 CHARACTER IMAGES
272 CLASSIC SYMBOLS
273 TIMELESS DESIGNS
274 EVERYDAY SYMBOLS
275 COLORS IN DESIGNS
276 APPROPRIATE DESIGNS
277 STYLIZED WORDS
278 SIGNATURES
279 HAND-DRAWN MARKS
280 MONOGRAMS
281 DESIGNS WITH WORDS
282 SINGLE LETTERS
283 PACKAGE SURFACE DESIGNS
284 PATTERNS
285 WORD ART
286 NATURAL SHAPES
287 MEDALLIONS AND SEALS
288 STITCHING DESIGNS
289 ORNAMENTAL DESIGNS
290 CUTOUTS AND BRANDS
291 OTHER NON-INKED MARKS
VII. OTHER KINDS OF MARKS AND DEVICES
292 THREE-DIMENSIONAL CONFIGURATIONS
293 VEHICLES
294 BUILDINGS AND STRUCTURES
295 CLOTHING
296 LABELS, TAGS, AND TABS
297 CONTAINER SHAPES
298 CONTAINER FEATURES
299 PILL AND TABLET SHAPES
300 HOLOGRAMS
301 MOVING MARKS
302 OLFACTORY MARKS
303 FLAVORS
304 TACTILE MARKS
305 SOUND MARKS
306 LIGHT MARKS
307 COLOR MARKS
308 COLOR COMBINATIONS
309 LIQUID AND GEL COLORS
310 POWDER AND PARTICLE COLORS
311 PILL AND TABLET COLORS
312 WIRE, ROPE, AND THREAD COLORS
313 MISCELLANEOUS ORNAMENTS
314 PRODUCT DISPLAYS
315 LIVING MATTER MARKS
316 TRADE DRESS
317 COLLECTIVE MARKS
318 COLLECTIVE MEMBERSHIP MARKS
319 CERTIFICATION MARKS
320 FUNCTIONAL MARKS
VIII. PROHIBITIONS
321 PROHIBITED STATEMENTS
322 MISDESCRIPTIVE MARKS
323 INDECENT OR SCANDALOUS MARKS
324 MISLEADING OR DECEPTIVE MARKS
325 DISPARAGING MARKS
326 FLAGS AND INSIGNIAS
327 DECEASED PRESIDENTS
328 SURNAME PROHIBITION
329 LIVING INDIVIDUALS
331 COPYRIGHTED IMAGES
332 FOREIGN PROHIBITIONS
333 MARKS PROTECTED BY STATUTE
IX. TRADEMARK GLOSSARY
X. LINGUISTIC GLOSSARY
XI. EDITORIAL VIEW
XII. READER INPUT
XIII. ACKNOWLEDGEMENTS
XIV. INDEX
XV. DESIGN MARK IMAGES


 
 




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