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Publications Trade Publications Naming & Trademarks Articles

Writings & Publications

The Art of Naming: NEONYM Creative Guide to Selecting Names and Trademarks (Sample Sections, Glossaries, and Table of Contents)

"Trademark Arts," a more academic discussion of aesthetic issues in trademarking and naming (full text)

List of Peter H. Karlen publications on art, publishing, and intellectual property law and on aesthetics


The Art of Naming -
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